Politics is a Changing …

Since the 2005 election, Westminster has changed. The traditions, the green benches, and the antiquated language remain, but politics is now digital, fast-moving, and relentless. The new reality still includes a few certainties, as demonstrated by the Government’s recent announcement on cigarette packaging. Here are 12 things to think about when you’re following an issue:

  1. A big development may be slipped in under the radar… For example at 8pm, during a Wednesday evening Adjournment Debate
  2. News will be broken on Twitter – after all, everything happens on Twitter first now
  3. The opposition’s first response will be tweeted, long before they manage to put out a press statement (47 minutes, in this case)
  4. In the rush to report breaking news first, not every outlet will get their facts straight
  5. The debate will be cross-media, with comments made on the radio ending up on TV and online
  6. Politicians will take the argument out of the chamber… and even away from party politics (sometimes)
  7. Stakeholders will have their say, even if the press ignores them
  8. The media will get excited about whatever Nigel Farage says
  9. Social media makes it easier to turn armchair opposition into action
  10. An announcement of Government intent is rarely the end of the story, thanks to troublesome backbenchers
  11. In the meantime, parliamentarians will not wait patiently. Instead, they will table written or oral questions and bring it up in debates
  12. And while everyone waits for the Government to act, recalcitrant backbenchers will keep up the opposition.

All rights reserved © 2015 Source: WikiGuido

It’s Time to Go Viral on a Shoestring

I can’t put it better than social media whizz Jason Squires does. There was a time when advertising meant forking out a wedge of cash for a professionally designed, if not a little insipid, poster or ad that might or might not have reached its intended target.

For the big boys that was just fine. For small businesses, that was far from ideal.

Today, more and more businesses are opting away from traditional advertising methods in favour of using social media to mass promote companies, and for good reason.

The Downfall of Traditional Advertising

The advertising world as it was is now but a hulking dinosaur patiently awaiting extinction.

Go back just a decade and advertising through platforms like TV, radio, magazine, newspaper, and billboard advertising was still very much the thing for businesses to do.

Today, magazine and newspaper sales have plummeted with people preferring to get their news and information from the internet and iPhones. TV advertising is slumping as more and more households opt to fast forward commercial breaks on pre-recorded digital television. As for radio advertising, well.

While it might sound like we’re painting a very deliberate picture of doom and gloom, consider just how much attention you pay to those platforms today.

The Emergence of Social Media

Corresponding with the downturn in traditional advertising, the emergence of the internet, and more specifically social media, saw a huge increase in small businesses adopting a D.I.Y. ethic and getting out there and appealing to new customers.

The likes of Facebook, Twitter, LinkedIn, Google+, and Pinterest have all grown into huge internet presences with millions of users. As the social media has grown, so has its use as a marketing tool.

Today, you’d be hard pushed to find a major company without a Facebook page while start-ups generally have a Twitter account before a bank account.

The benefits of using social media to mass promote companies are huge. Firstly, there’s the small fact that you can tailor your campaign so that it lands in front of your perfect customer. Then there’s the fact that it’s inexpensive.

Even companies with a shoestring budget can afford to play marketing in the social media world, mainly because so much of it is free.

Going ‘Viral’…

Perhaps the biggest bonus to using social media to mass promote companies is the opportunity to make an impact. The internet has been built around viral marketing.

Viral marketing brought us ‘Gangnam Style’ and the ‘Harlem Shake’.

Viral marketing brought us a gorilla playing the drums and flashmobs.

And viral marketing brought us cats. So many cats.

In today’s media climate, you don’t need a big budget to wow. Whereas a rock band would once have spent millions filming a promo video, today bands are asking fans to splice together footage to create a video. Why? Because it’s cheaper and it has every chance to make as big an impact as Slash stood in the desert playing guitar.

So, if you’re plotting a marketing campaign on a shoestring budget, social media is without a doubt the best place to start. So get that Social Media Marketing Strategy sorted, roll out training and toast that successful implementation.