Dharmesh Shah, Founder and CTO at HubSpot and Blogger at OnStartups.com has ruffled a few feathers with his post on How To Get Press: Don’t Pitch Your Product on LinkedIn. He tells us all that most pitches fall flat and are likely to be completely ignored. He tells us that when we offer to help people we should solve problems and help them to learn from our mistakes. By doing this he suggests that bloggers and writers will be a lot more interested. You know I think that he makes a very good point. While you may think the “5 steps to” or “4 ways to” approach is overdone, keep in mind readers love them… and even if I decide not to frame the story that way, developing mental bullet points ahead of time is a great way to organise your information.
Well my accumulated wisdom boils down to a very simple set of rules:
It really is that simple. So whatever you do, wherever you are, see if they make a difference for you and let me know how you get on.